It’s Not Complicated. It’s Complex.

Though these two words are synonyms, in the context of business/growth/marketing, their difference could not be more important. In business we’re led to believe that there are easy fixes. Read this book, implement this system, buy this software, listen to this podcast or speech, hire this firm, etc. All promise that if implemented, profits will […]

New Year, So What?

January is an interesting month for a lot of businesses. For many, it’s a slower time of year which creates opportunities and challenges. It’s a great time to take stock, catch up on those desk piles, marketing plans, etc. But because it’s a slow time, there often isn’t a ton of budget to implement all […]