with the announcement of a major logo update. Most of the news has focused on the logo itself and people’s opinions. That’s mostly worthless noise though. With technological advancements, logos can be much more than static images for stuffy creatives to snub their nose at.
The question here is not what you think about the way the logo looks. It frankly doesn’t matter. The question instead is how fast will other companies begin to mimic the way that Google has approached a traditional issue in a truly innovative way.
John is the founder and principal of Kairos. With over 10 years experience across multiple disciplines including traditional and digital media, identity development, web development, creative direction, human capital assistance and more. Often in this blog he will try to take contrarian views of things to challenge conventional thinking and preconceived notions.