Technically, if you have someone on your team that’s responsible for marketing, THEY should know this. But if not, then this information is for you. Rather than regurgitating the same information and pretending it’s some hot take, here are some excellent articles that you should read so that you can continue making good, informed choices when it comes to your online strategy.
How should you adjust to the new search ad display (hint: MOBILE)
Predicted winners & losers for the changes (which category do you fall in?)
Another take on what this means for people using search marketing (“Your balance between PPC and SEO is going to be more important than ever.”)
If you don’t have someone on your team that can understand these articles, or not sure what these changes mean for you, we might need to chat. The only consistent thing about Google is that it’s always changing. Since it’s the leader, your strategy needs to change with it.
John is the founder and principal of Kairos. With over 10 years experience across multiple disciplines including traditional and digital media, identity development, web development, creative direction, human capital assistance and more. Often in this blog he will try to take contrarian views of things to challenge conventional thinking and preconceived notions.