with the announcement of a major logo update. Most of the news has focused on the logo itself and people’s opinions. That’s mostly worthless noise though. With technological advancements, logos can be much more than static images for stuffy creatives to snub their nose at.
The question here is not what you think about the way the logo looks. It frankly doesn’t matter. The question instead is how fast will other companies begin to mimic the way that Google has approached a traditional issue in a truly innovative way.